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Clay Review

Clay
Clay

Prospect Differently

Claim the ProductGet Clay
Clay helps Go-To-Market teams access unique data from 100+ sources and AI agents, enabling them to automate growth workflows. It delivers value by enriching customer data, tracking intent signals, formatting data with AI, and constantly updating tools like CRM and email sequencers.
AI Agents
AI Sales Assistant
AI Sales Workflow
AI Lead Management
AI Deal Intelligence
AI Data Enrichment
+4 more
Ask aboutClayClay
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Clay Core Capabilities
Recurring workflows
CRM enrichment and hygiene
Targeted lead list building
Links
Visit Website
Social
LinkedInLinkedInYouTube
Pricing
From$149.00/mo
BillingCredit-based
TrialAvailable
Who is Clay for?
Startups
SMBs
Enterprise
Is Clay easy to use?
Who uses Clay?
Michel Lieben
Charles Tenot
Eoin Clancy
Eric Nowoslawski
Glenn Miseroy
Jeremy Grandillon
ColdIQ
Clay
Lemlist
AirOps

What are Clay alternatives?

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Wiza
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Pricing: Starting at $83.00
Trial: Available, 1,000 free queries.
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Apollo
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Pricing: Starting at $49.00
Trial: Available, 14 days of trial.
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Lusha
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Pricing: Starting at $22.45
Trial: Available, 30 days of trial.
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Persana
Persana
Supercharge Your RevenueWith AI Automations
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Pricing: Starting at $68.00
Trial: Available, trial length not specified.
AI Sales Workflow
AI Data Enrichment
AI Intent Signals
AI Account Research
AI Automation
Workflow Automation

What is Clay

Clay is a growth tool built for GTM teams to automate data enrichment and lead workflows. It connects with 100+ data sources to keep your CRM and sales data accurate and up-to-date. People use Clay because it speeds up manual research and powers smart outreach with AI-driven insights and scoring. Clay shines in sales prospecting, inbound lead enrichment, and targeted outbound campaigns. Teams see results fast, often saving hours weekly by automating lead scoring and updates. It fits smoothly into your tech stack by syncing with CRMs, email tools, and data warehouses for recurring updates. Clay is not designed for managing full marketing campaigns or deep analytics but focuses on improving data quality and GTM workflows efficiently.

Ideal Customer Profile

Clay is recommended for growth, sales, and RevOps teams who want to automate lead enrichment, build targeted lists, and improve outbound campaigns with unique data and AI, trusted by companies like OpenAI and Rippling.

Startups
SMBs
Enterprise

Key Features

Recurring workflows
CRM enrichment and hygiene
Targeted lead list building
Custom lead scoring
Automated inbound lead enrichment
AI-powered outbound campaigns

Pricing

Starting price$149.00
TrialAvailable

Free

Free

Per Team, Monthly or Annually

It includes

  • 100 credits/month
  • 1.2K credits/year
  • Unlimited users
  • Up to 100/search
  • Credits roll over
  • Exporting available

Starter

$149.00

Per Team, Monthly or Annually

It includes

  • 2K credits/month
  • 24K credits/year
  • Unlimited users
  • Up to 2K/search
  • API keys allowed
  • Credits roll over

Explorer

$349.00

Per Team, Monthly or Annually

It includes

  • 10K credits/month
  • 120K credits/year
  • Unlimited users
  • Up to 10K/search
  • API & Webhooks
  • Email sequencing

Pro

$800.00

Per Team, Monthly or Annually

It includes

  • 50K credits/month
  • 600K credits/year
  • Unlimited users
  • Up to 25K/search
  • CRM integrations
  • Email sequencing

Enterprise

Contact Sales

Per Team, custom

It includes

  • Custom credits
  • Unlimited users
  • All Pro features
  • Unlimited rows
  • Slack support
  • Custom automation

How simple is Clay setup?

Complexity
Advanced

Clay’s implementation begins with quick account setup and connecting your CRM or data sources, perfect for immediate use or basic configuration. For advanced workflows, expect several days of collaborative onboarding to customize integrations and optimize GTM processes efficiently.

Frequently Asked Questions

How to use Clay?
Upload or import leads, enrich data with 100+ providers, then automate personalized outreach and CRM updates using flexible workflows.
How much is Clay?
Clay offers plans from Free to Pro, starting at $0 to $800/month, plus custom Enterprise options with flexible credit-based pricing.
Why choose Clay?
Access 100+ premium data sources, automate enrichment and outreach, plus save time with AI agents and seamless CRM integrations.
How does Clay work?
Clay combines multi-provider data enrichment, AI research, and workflow automation to clean, enrich, and action your GTM data efficiently.
Is Clay free?
Yes, Clay has a Free plan with 100 monthly credits and flexible paid tiers. Partners can integrate and scale easily on Clay.
How to learn Clay?
Use Clay University, Claybooks, live training cohorts, blog guides, and a 20K+ member Slack community for fast practical learning.
What are Clay alternatives?
Alternatives include Zoominfo, LinkedIn Sales Navigator, Apollo, and other data enrichment or outreach platforms with fewer integrations.
What are Clay reviews?
Clay is rated 4.9/5, praised for AI-powered workflows, data quality, and ease of use by over 300,000 GTM professionals.
Does Clay have an API?
Yes, Clay offers API access with unlimited rows, HTTP API integration, webhooks, and support for custom automation and data sync.
Does Clay have a trial or a demo?
Clay provides a 14-day free Pro trial with no credit card required and offers personalized demos on request.

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