Apollo Review

Apollo helps sales leaders, founders, account executives, marketers, sales development, and revenue operations to improve their sales processes and grow their businesses so they can meet their revenue goals.
It delivers this value through AI-powered tools for finding leads, automating engagement, managing deals, analyzing performance, streamlining workflows, and providing coaching, all within a single integrated platform.
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Apollo
Apollo Core Capabilities
Find and research leads
Personalize messaging fast
Launch campaigns quickly
Links
Visit WebsiteSocial
Links
Visit WebsiteSocial
Pricing
From$49.00/mo
BillingPer seat
TrialAvailable
Who is Apollo for?
Startups
SMBs
Mid-market
Is Apollo easy to use?
What are Apollo alternatives?
Who uses Apollo?
Michel Lieben
CEO at ColdIQ
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Charles Tenot
CEO at lemlist
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Patrick Spychalski
Co-Founder at The Klin
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Zayd Syed
Founder & CEO at Valley
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Lanny M. Heiz
Founder at Enablement.ch
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Nadja Komnenic
Head of Sales at HeyReach
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ColdIQ
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Lemlist
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Valley
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The Klin
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What is Apollo
Apollo is an AI-powered sales platform designed to help businesses find leads, personalize messages, and run outbound sales campaigns quickly. It stands out by combining a huge B2B database of over 210 million contacts and 35 million companies with smart automation to save time and boost results.
The tool is great for sales teams looking to book more meetings, enrich CRM data, and manage complex sales pipelines with ease. Users typically see improvements like 2x higher email open rates and 5x more meetings booked in just a few minutes of setup.
Apollo fits smoothly into your go-to-market stack by connecting with your CRM, email, and marketing tools, acting as a unified platform for data enrichment, outreach, and deal management. However, it’s not designed to replace highly specialized standalone tools like full-scale marketing automation or advanced sales coaching software. It’s best for teams that want an all-in-one sales engagement and lead management solution.
Ideal Customer Profile
Apollo is perfect for sales teams and marketers who need verified emails and phone numbers to quickly reach leads inside their favorite tools. It helps find and connect with prospects faster using Apollo’s B2B database.
Startups
SMBs
Mid-market
Key Features
Find and research leads
Personalize messaging fast
Launch campaigns quickly
Get verified emails instantly
Access contact phone numbers
Work within favorite tools
Pricing
Starting price$49.00
TrialAvailable
How simple is Apollo setup?
Complexity
Complexity
Sign up for Apollo and connect your preferred CRM or tools using the simple setup wizard, which takes just minutes. Customize data fields and workflows as needed for your sales process, requiring a few hours to tailor Apollo to your team’s needs.
Frequently Asked Questions
How to use Apollo.io?
Find leads, personalize messaging, launch campaigns, and manage sales pipelines using Apollo's AI-powered tools and integrations.
How much is Apollo.io?
Pricing starts free; Basic $49, Professional $79, Organization $119 per user/month, billed annually with 20% savings.
Why choose Apollo.io?
Apollo offers AI-driven sales tools, 210M+ contacts, seamless integrations, and automations to grow pipelines and close deals faster.
How does Apollo.io work?
Apollo combines B2B data, AI for outreach, and CRM integration to streamline prospecting, emailing, calling, and deal management.
Is Apollo.io free?
Yes, Apollo has a free plan with 1,200 credits/year, basic filters, and limited sequences for exploration and pipeline management.
Is Apollo.io a partner?
Apollo collaborates with top integrations like Salesforce, HubSpot, Pipedrive, and supports workflow tools for seamless operations.
How to learn Apollo.io?
Use Apollo Academy, Knowledge Base, webinars, and resources for training and tips to maximize platform benefits.
What are Apollo.io alternatives?
Alternatives include ZoomInfo, Outreach, Salesloft, Gong, and Chili Piper for sales intelligence and engagement solutions.
What are Apollo.io reviews?
Apollo has a 4.7/5 rating from 9,000+ reviews, praised for data quality, AI tools, and boosting sales team productivity.
Does Apollo.io have an API?
Yes, Apollo offers API access to enrich data, sync with CRMs, and automate workflows efficiently.
Does Apollo.io have a trial or a demo?
Apollo provides a free plan and offers live demos to showcase features and help you sell better.
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