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SplitMetrics Review

SplitMetrics
SplitMetrics

AI-driven app growth platform with automation

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SplitMetrics is an AI-driven app growth platform that automates Apple Ads and boosts conversions. It helps scale user acquisition, cut costs, and increase revenue up to 25%.
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SplitMetrics Core Capabilities
Automate and optimize Apple Ads
Run mobile A/B tests
Validate game concepts
Pricing
From$500.00/mo
BillingPer team
TrialAvailable
Who is SplitMetrics for?
Startups
Scale-ups
Agencies
Is SplitMetrics easy to use?
Featured
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What is SplitMetrics

SplitMetrics is a mobile app growth platform designed for marketers and app developers to optimize user acquisition and app store performance. It focuses on Apple Ads automation, A/B testing, and app store optimization (ASO) with AI-driven tools and data insights. SplitMetrics helps users scale campaigns efficiently and boost organic installs while reducing costs. This tool excels in running Apple Ads campaigns, validating app ideas through mobile A/B tests, and improving app store visibility. Users typically see faster results through automation and AI algorithms that speed up decision-making and improve campaign ROI. SplitMetrics is ideal for gaming, finance, and real-money gaming sectors. SplitMetrics fits seamlessly into a mobile marketing tech stack by complementing CRM, analytics, and ad management tools through its Apple Ads automation and market intelligence features. However, it is not designed for general marketing or advertising outside mobile apps, nor for large-scale multi-channel ad campaign management beyond Apple Ads. It focuses strictly on mobile app growth optimization.

Ideal Customer Profile

SplitMetrics is recommended for mobile-first companies and app marketers who want to scale Apple Ads, run effective A/B tests, and improve app store performance using AI-driven tools. Brands like FxPro, Papaya Gaming, and Yousician use SplitMetrics to cut costs, increase installs, and grow revenue.

Startups
Scale-ups
Agencies

Key Features

Automate and optimize Apple Ads
Run mobile A/B tests
Validate game concepts
Increase organic app downloads
Manage ratings and reviews
AI-powered marketing solutions

Pricing

Starting price$500.00
TrialAvailable

Starter

Free

Per User, Monthly

It includes

  • Unlimited time free
  • $25,000 ad spend
  • 20,000 keywords
  • 8 active automations
  • 1 user
  • No credit card

Enterprise

Custom

Per Team, custom

It includes

  • Unlimited ad spend
  • Custom keywords limit
  • Enterprise automation
  • Custom team size
  • Full Data Hub
  • Customer Success Team

App Intelligence

$500.00

Per Workspace, Monthly

It includes

  • Competitor spend insights
  • App growth data
  • Storefront strategy
  • Winning keywords
  • Advanced metrics
  • Learn more

AI Agent Iris

Custom

Per Workspace, custom

It includes

  • Instant Apple Ads insights
  • Real-time growth spots
  • Revenue-focused advice
  • Slack delivery
  • Smart budget guidance
  • Powered by market data

How simple is SplitMetrics setup?

Complexity
Senior

SplitMetrics Acquire requires basic configuration, such as connecting your Apple Ads account and setting up automation rules, which can be completed solo within minutes. After sign-up, you quickly launch campaigns and monitor performance using the platform’s AI-driven insights.

Frequently Asked Questions

How to use SplitMetrics?
Create an account, choose a product (Acquire, Optimize, etc.), then automate Apple Ads or run A/B tests to maximize app growth.
How much is SplitMetrics?
Starter plan is free with $25k ad spend/month; Enterprise plans are custom-priced for unlimited ad spend and advanced features.
Why choose SplitMetrics?
It offers AI-driven Apple Ads automation, full funnel dashboard, keyword tools, and dedicated support for scalable profitable growth.
How does SplitMetrics work?
Automates Apple Ads campaigns, optimizes bids, discovers keywords, runs A/B tests, and provides detailed analytics for better ROI.
Is SplitMetrics free?
Yes, the Starter plan is free forever with basic features and $25,000 monthly ad spend limit.
Is SplitMetrics a partner?
Yes, SplitMetrics is an AppsFlyer Premier Partner, enabling deep integrations and smarter optimizations.
How to learn SplitMetrics?
Use their Self-Service Knowledge Base, chat support, and ASO & Apple Ads Academy with certificates.
What are SplitMetrics alternatives?
Alternatives include other Apple Ads management, A/B testing, and ASO platforms, but SplitMetrics focuses on Apple Ads automation.
What are SplitMetrics reviews?
Customers praise its automation, cost savings, detailed analytics, and excellent support improving Apple Ads performance.
Does SplitMetrics have an API?
Yes, it offers custom integrations including with internal BIs and 10+ MMPs (Mobile Measurement Partners).
Does SplitMetrics have a trial or a demo?
Yes, a free Starter plan is available and demos can be requested for Enterprise plans.

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