RealEye Review
RealEye is an online research platform with webcam eye-tracking for analyzing visual attention and emotions effortlessly. It enables easy study creation, data collection, and detailed analysis through a browser-based dashboard.
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RealEye
RealEyeRealEye Core Capabilities
Create studies with various stimuli
Gather data using any webcam
Analyze heatmaps and gaze plots
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From$Pricing not listed; talk to sales.
BillingPer quote
TrialAvailable
Who is RealEye for?
Indie
Startups
SMBs
Is RealEye easy to use?
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What is RealEye
RealEye is an online eye-tracking platform that uses webcams to track where users look. It's designed for market research and user experience studies. The tool stands out because it requires no special hardware and works directly in a web browser, making remote research easy and fast.
RealEye is great for testing product packaging, websites, videos, and ads by seeing what grabs attention. You can get actionable insights within minutes of running a study. The platform also offers emotion analysis through facial coding.
It integrates with survey tools and panels to collect data seamlessly. However, RealEye doesn't support very long studies (over 10 minutes) or live website tracking with its participant pool. It's not a replacement for lab-grade eye-trackers but a practical solution for quick, remote insights.
Ideal Customer Profile
RealEye is recommended for freelancers, companies of all sizes, students, and universities who want to run remote eye-tracking studies easily and quickly from their web browser. It’s great for those needing an all-in-one solution to conduct and analyze eye-tracking and neuromarketing research without extra hardware.
Indie
Startups
SMBs
Key Features
Create studies with various stimuli
Gather data using any webcam
Analyze heatmaps and gaze plots
Integrate with surveys and panels
Supports attention and emotion metrics
GDPR compliant
no credit card
Pricing
Starting price$Pricing not listed; talk to sales.
TrialAvailable
How simple is RealEye setup?
Complexity
Complexity
RealEye is ready to use out of the box with simple sign-up and no additional setup required. Start by creating your study in the web browser, then share the participation link to begin collecting eye-tracking data immediately.
Frequently Asked Questions
How to use RealEye?
Create studies using images, videos, or live websites; share participation links; then analyze results with heatmaps and gaze data in the dashboard.
How much is RealEye?
Pricing varies by needs; contact sales for custom quotes, volume discounts, and special academic pricing.
Why choose RealEye?
RealEye offers accurate webcam eye-tracking (110 px precision), easy study setup, strong customer support, and GDPR compliance.
How does RealEye work?
Uses AI to analyze webcam images in-browser, predicting gaze points in real-time without sending personal data to servers.
Is RealEye free?
RealEye offers a 7-day free trial with no credit card required.
Is RealEye a partner?
Yes, RealEye partners with freelancers, companies, students, and universities worldwide.
How to learn RealEye?
Access Knowledge Base, get 1h training with select licenses, and view video overviews and demos online.
What are RealEye alternatives?
Alternatives include traditional hardware eye-trackers and other webcam eye-tracking platforms; RealEye stands out by being fully browser-based.
What are RealEye reviews?
Users praise its ease of use, accuracy, great customer support, and effective remote eye-tracking features.
Does RealEye have an API?
Yes, RealEye provides API access for data export and integration with external tools.
Does RealEye have a trial or a demo?
Yes, there is a 7-day free trial and an online demo to test the platform before committing.
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