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Emma Review

Emma
Emma

Email Marketing Software That Works For You

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Emma offers organizations and marketers a platform to send impactful email and SMS marketing campaigns. It builds campaigns that resonate with customers using tools like the email editor, automation, segmentation, and AI, while also integrating with existing apps to streamline data and personalize messaging.
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Emma Core Capabilities
Drag and drop editor
Unlimited automation
Custom user permissions
Pricing
From$99.00/yr
BillingPer quote
TrialAvailable
Who is Emma for?
Startups
SMBs
Mid-market
Is Emma easy to use?
Featured
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Instantly

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What is Emma

Emma is an email marketing platform designed to help solo marketers and teams create, manage, and scale email campaigns easily. It stands out by offering total brand control and user permissions, making sure your team delivers consistent, high-quality email strategies every time. Its plans support up to 10,000 contacts and include features like automation, segmentation, and AI enhancements, helping you grow your email outreach efficiently. Emma shines in organizing email communication for sports teams, nonprofits, and businesses that rely heavily on email engagement, such as the Nashville Predators. Users often see results fast, with some reporting a 10% boost in online giving shortly after starting. Its drag-and-drop editor and built-in integrations speed up campaign creation and execution. Emma fits seamlessly into your go-to-market stack primarily as an email marketing and automation tool, complementing CRMs and customer data platforms. However, it’s focused on email and SMS marketing and won’t replace full-scale marketing suites or advanced analytics platforms. If you need simple, scalable email marketing with team controls, Emma offers a practical and user-friendly solution.

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Ideal Customer Profile

Emma is recommended for teams or solo marketers who want total brand control and user permissions to deliver the best email strategy. It's ideal for those who need easy email editing, automation, and segmentation, like the Nashville Predators and organizations boosting online giving.

Startups
SMBs
Mid-market

Key Features

Drag and drop editor
Unlimited automation
Custom user permissions
Tiered account structure
Share branded assets
Priority phone support

Pricing

Starting price$99.00
TrialAvailable

Emma Lite

$99.00

Per Team, Annually

It includes

  • 10,000 contacts
  • Drag & drop editor
  • Built-in integrations
  • Email support
  • Phone support
  • Unlimited email sending

Emma Essentials

$159.00

Per Team, Annually

It includes

  • 10,000 contacts
  • Landing pages
  • Unlimited automation
  • SMS add-on*
  • Includes all Lite features
  • Unlimited email sending

Emma for Teams

$249.00

Per Team, Annually

It includes

  • 10,000 contacts
  • Tiered account structure
  • Custom user permissions
  • Brand Manager
  • Trend reporting
  • SMS add-on*

Emma Corporate

contact us

Per Workspace, custom

It includes

  • 10+ subaccounts
  • Unlimited users
  • Priority phone support
  • Share audiences
  • Includes Teams features
  • Build custom plan

How simple is Emma setup?

Complexity
Advanced

Emma Lite is ready to use out of the box with no setup beyond sign-up, perfect for quick starting with drag-and-drop email creation. Emma Essentials and above require basic configuration like connecting accounts and setting up automation, which can be done solo within minutes.

Frequently Asked Questions

How to use Emma?
Use Emma's drag-and-drop editor, automation, and segmentation to create, schedule, and send personalized email campaigns easily.
How much is Emma?
Pricing starts at $99/month for Emma Lite; higher tiers like Essentials ($159) and Teams ($249) add more features. Contact for corporate plans.
Why choose Emma?
Emma offers total brand control, user permissions, and tools to scale your email strategy with expert support and automation.
How does Emma work?
Emma centralizes marketing with email, automation, segmentation, and brand management tools to engage audiences effectively.
Is Emma free?
Emma is not free; plans start at $99/month with a demo available. Contact sales for custom quotes.
Is Emma a partner?
Emma partners with agencies and industries to provide customized email marketing solutions.
How to learn Emma?
Learn Emma via training videos, webinars, guides, and in-app support including the Emma Virtual Assistant.
What are Emma alternatives?
Alternatives include other email marketing platforms offering automation, segmentation, and campaign management features.
What are Emma reviews?
Users report improved engagement and a 10% increase in online giving using Emma's tools.
Does Emma have an API?
Yes, Emma provides API access to build custom integrations and sync with other apps.
Does Emma have a trial or a demo?
Emma offers demos for all plans to explore features before subscribing.

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