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  1. Home
  2. DATA SOURCES
  3. Social Listening

Best Social Listening Tools

Social Listening tools track mentions of your brand, competitors, or industry keywords across the internet. They pull data from social media platforms, news sites, blogs, forums, and review sites to show you what people are actually saying. A restaurant chain might use these tools to see customer complaints about a new menu item spreading on Twitter before it becomes a bigger problem. These social media monitoring tools use crawlers and API connections to collect this data automatically. The software then runs sentiment analysis tools on the text to tell you whether mentions are positive, negative, or neutral. You get reports showing conversation volume, trending topics, and emotion breakdowns. Some of the best social listening software can even spot your logo in photos and videos people post online. Social listening differs from basic social media monitoring in scope and purpose. Social media monitoring tools typically focus on direct mentions and responses you need to handle. Social listening looks at the bigger picture, including indirect references and broader industry conversations. Social media intelligence tools combine both functions, but the analytical component that spots patterns and trends is what makes social listening valuable for strategy rather than just customer service. Marketing teams use these tools to track campaign performance and find content ideas. PR departments monitor for potential issues and measure how announcements land with audiences. Product teams look for feature requests and complaints that point to improvement opportunities. Sales teams find prospects asking for recommendations in their industry. As online conversations continue to drive business decisions, these tools give companies a way to hear what customers really think without asking directly.

See also:

Data Scrapers
Best Sales Tools
Meeting Assistants
Customer Service
Copywriting
Sales Coaching
Sales Assistant
Technology Lookup
Visitor Identification
Sales Funnel
BrandMentions

BrandMentions

Upgrade the way you monitoryour brand mentions and competitors

View

Pricing

Free

Key Features

BrandMentions core functionality
User-friendly interface
Regular updates and improvements
BrandMentions

BrandMentions

View

BrandMentions helps growing companies and fast-growing companies monitor their brand reputation and gain insights into their market. It achieves this by tracking billions of mentions across the web and social media, analyzing competitor strategies, and providing real-time alerts.

Best For

Enterprises
SMB
Startups
Brand24

Brand24

#1 Social Listening Tool

View

Pricing

Free

Key Features

Brand24 core functionality
User-friendly interface
Regular updates and improvements
Brand24

Brand24

View

Brand24 helps businesses and individuals track online mentions of their brands, competitors, and hashtags across various online sources. It provides a comprehensive view of online conversations, allowing users to analyze sentiment, measure brand awareness, discover customer insights, and automate reporting.

Best For

Enterprises
SMB
Startups
Poseidon

Poseidon

AI Enabled Prospecting

View

Pricing

Free

Key Features

Poseidon core functionality
User-friendly interface
Regular updates and improvements
Poseidon

Poseidon

View

Poseidon helps sales professionals and sales development representative teams automate social selling and sales outreach. It achieves this by centralizing prospect data, offering personalized content delivery, providing coaching and analytics, and integrating multi-channel communications in one platform.

Best For

Enterprises
SMB
Startups
Lavareach

Lavareach

AI Powered Prospect Research

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Pricing

Starting at $20

Key Features

Research companies at scale
Upload lists via CSV or extension
Personalize email and LinkedIn messaging
Lavareach

Lavareach

View

LavaReach helps sales representatives and founders research companies and personalize outbound communications efficiently. It delivers value by using AI to research companies at scale, personalize messaging, and provide detailed account cards, starting from uploaded lists or imported data.

Best For

Startups
SMBs
Mid-market
Foundry

Foundry

Identify and Engage Buyers at Scale

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Pricing

Pricing not listed; talk to sales.

Key Features

Engage influential IT buyers
Deliver marketing solutions
Connect intent data and storytelling
Foundry

Foundry

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Foundry helps technology marketers connect with and engage their full target buying team. It leverages a trusted network of IT publishers and proprietary intent signals derived from in-market tech buyers to reach audiences where they make informed purchase decisions.

Best For

SMBs
Mid-market
Enterprise
Pinched

Pinched

Twitter as a tool for recruiting sales or networking

View

Pricing

Free

Key Features

Pinched core functionality
User-friendly interface
Regular updates and improvements
Pinched

Pinched

View

Pinched.io helps recruiters, salespeople, and networkers search Twitter social graphs to find interesting people and leads. It allows filtering and sorting people by role, location, workplace, followers, and other criteria, and organizes leads into trackable Twitter lists.

Best For

Enterprises
SMB
Startups
Awario

Awario

Brand monitoring tool to analyze all brand mentions on the web

View

Pricing

Free

Key Features

Awario core functionality
User-friendly interface
Regular updates and improvements
Awario

Awario

View

Awario helps businesses, public relations managers, SEO specialists, customer service teams, marketing teams, sales teams, and consultants track brand mentions and relevant conversations across the web. It finds mentions by crawling billions of web pages daily in addition to using APIs from platforms such as Twitter, Facebook, Instagram, Reddit, and Youtube, allowing for real-time engagement and identification of opportunities.

Best For

Enterprises
SMB
Startups
Mention

Mention

Monitoring and Social Media Management

View

Pricing

Free

Key Features

Mention core functionality
User-friendly interface
Regular updates and improvements
Mention

Mention

View

Mention helps marketers, agencies, and founders track real-time mentions of brands, competitors, and industry trends across the web and social media. It accomplishes this by monitoring over one billion sources, providing analysis, and offering tools to engage with audiences and manage social media effectively.

Best For

Enterprises
SMB
Startups
Listen Notes

Listen Notes

The best podcast search engine

View

Pricing

Free

Key Features

Listen Notes core functionality
User-friendly interface
Regular updates and improvements
Listen Notes

Listen Notes

View

Listen Notes helps listeners, journalists, students, podcasters, and developers find and utilize podcasts. It achieves this by providing a search engine for podcasts and a variety of tools such as an API, datasets, and curated playlists.

Best For

Enterprises
SMB
Startups
Brandwatch

Brandwatch

AI-powered social media analytics and management

View

Pricing

Free

Key Features

Brandwatch core functionality
User-friendly interface
Regular updates and improvements
Brandwatch

Brandwatch

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Brandwatch is an AI-powered social media suite for deep consumer insights and trend monitoring. It helps businesses engage audiences, manage content, and protect brand reputation

Best For

Enterprises
SMB
Startups
Buska

Buska

Real-time social intent lead generation

View

Pricing

Free

Key Features

Buska core functionality
User-friendly interface
Regular updates and improvements
Buska

Buska

View

Buska provides real-time social intent data to monitor mentions, engage leads, and boost lead generation. Automate alerts and capture buying signals to book qualified meetings efficiently

Best For

Enterprises
SMB
Startups
BuzzSumo

BuzzSumo

Media database for content discovery, outreach

View

Pricing

Free

Key Features

BuzzSumo core functionality
User-friendly interface
Regular updates and improvements
BuzzSumo

BuzzSumo

View

BuzzSumo helps you discover content, find influencers, and monitor media mentions to boost outreach and strategy. Access billions of articles and real-time trends for smarter marketing decisions

Best For

Enterprises
SMB
Startups
F5Bot

F5Bot

Get email alerts for keyword mentions

View

Pricing

Free

Key Features

F5Bot core functionality
User-friendly interface
Regular updates and improvements
F5Bot

F5Bot

View

F5Bot emails you when your keywords are mentioned on Reddit, Hacker News, or Lobsters. It’s a free, simple tool to monitor brands, projects, or topics of interest

Best For

Enterprises
SMB
Startups
ReachOwl

ReachOwl

Cloud DM automation and lead generation

View

Pricing

Free

Key Features

ReachOwl core functionality
User-friendly interface
Regular updates and improvements
ReachOwl

ReachOwl

View

ReachOwl automates multi-level social media DMs and friend requests to boost sales and appointments. It runs campaigns from the cloud, enabling scalable, personalized outreach without keeping your computer on

Best For

Enterprises
SMB
Startups
Helicone

Helicone

AI gateway and LLM observability platform

View

Pricing

Free

Key Features

Helicone core functionality
User-friendly interface
Regular updates and improvements
Helicone

Helicone

View

Helicone is an AI gateway and observability platform that routes, debugs, and analyzes LLM applications for reliable AI products. It supports 100+ models with a single integration and offers monitoring and analytics tools

Best For

Enterprises
SMB
Startups
OpenRouter

OpenRouter

A unified interface for LLMs

View

Pricing

Free

Key Features

OpenRouter core functionality
User-friendly interface
Regular updates and improvements
OpenRouter

OpenRouter

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OpenRouter helps developers and applications access various large language models through a unified interface. It delivers this value by offering competitive prices, improved uptime, and eliminating the need for subscriptions.

Best For

Enterprises
SMB
Startups
ForumScout

ForumScout

Track keyword mentions everywhere, free tier

View

Pricing

Free

Key Features

ForumScout core functionality
User-friendly interface
Regular updates and improvements
ForumScout

ForumScout

View

ForumScout monitors brand mentions across platforms with AI filtering and real-time alerts. Track keywords, analyze sentiment, and engage customers effortlessly

Best For

Enterprises
SMB
Startups
Jungler

Jungler

Monitor LinkedIn posts with AI automation

View

Pricing

Free

Key Features

Jungler core functionality
User-friendly interface
Regular updates and improvements
Jungler

Jungler

View

Jungler uses AI to monitor LinkedIn posts for your target keywords, helping you find and engage leads effortlessly. Automate daily LinkedIn social listening without connecting your account

Best For

Enterprises
SMB
Startups
KWatch.io

KWatch.io

Real-time social media keyword monitoring

View

Pricing

Free

Key Features

KWatch.io core functionality
User-friendly interface
Regular updates and improvements
KWatch.io

KWatch.io

View

KWatch.io monitors keywords and conversations on social media with real-time alerts and AI sentiment analysis. It helps track mentions, measure impact, and improve customer engagement

Best For

Enterprises
SMB
Startups
Alertly

Alertly

AI-powered social listening for lead generation

View

Pricing

Free

Key Features

Alertly core functionality
User-friendly interface
Regular updates and improvements
Alertly

Alertly

View

AI-powered social listening that finds real buyers on Reddit, X, LinkedIn, and YouTube. Get targeted alerts and AI-generated reply drafts to save time and boost leads

Best For

Enterprises
SMB
Startups
buzzabout

buzzabout

AI-driven social media audience insights

View

Pricing

Free

Key Features

buzzabout core functionality
User-friendly interface
Regular updates and improvements
buzzabout

buzzabout

View

buzzabout provides AI-driven social media analysis to uncover audience insights and market trends. Turn raw social data into actionable decisions for smarter marketing strategies

Best For

Enterprises
SMB
Startups
EyeEye.ai

EyeEye.ai

AI-powered social media visual analysis

View

Pricing

Free

Key Features

EyeEye.ai core functionality
User-friendly interface
Regular updates and improvements
EyeEye.ai

EyeEye.ai

View

EyeEye.ai offers AI-powered social media visual and video content analysis for actionable brand insights and consistency. It enables logo recognition, sentiment analysis, and custom AI model training to boost marketing intelligence

Best For

Enterprises
SMB
Startups
Mentionlytics

Mentionlytics

AI-powered web and social monitoring

View

Pricing

Free

Key Features

Mentionlytics core functionality
User-friendly interface
Regular updates and improvements
Mentionlytics

Mentionlytics

View

Mentionlytics is an AI-powered social media and web monitoring tool that tracks mentions, analyzes sentiment, and delivers actionable insights to boost your online presence

Best For

Enterprises
SMB
Startups
Sniff

Sniff

Search anything on social media instantly

View

Pricing

Starting at $29

Key Features

Live searching for real-time insights
Search smarter and win faster
Better social listening
Sniff

Sniff

View

Sniff is an AI-powered social media search engine delivering real-time, spam-free leads with personalized email alerts. It simplifies finding high-intent opportunities quickly and efficiently

Best For

Indie
Startups
SMBs
Talkwalker

Talkwalker

Leading social listening and consumer intelligence.

View

Pricing

Free

Key Features

Talkwalker core functionality
User-friendly interface
Regular updates and improvements
Talkwalker

Talkwalker

View

Talkwalker is a social listening and media monitoring tool that drives marketing impact and consumer insights. It helps build strategies, manage reputation, and track trends for better business outcomes.

Best For

Enterprises
SMB
Startups
Rival IQ

Rival IQ

On-demand competitive social media analytics.

View

Pricing

Free

Key Features

Rival IQ core functionality
User-friendly interface
Regular updates and improvements
Rival IQ

Rival IQ

View

Rival IQ offers on-demand social media analytics, competitive analysis, and custom reports to boost engagement. Make smarter social media decisions with easy alerts and insights.

Best For

Enterprises
SMB
Startups
Keyhole

Keyhole

Integrated social listening and PR intelligence

View

Pricing

Free

Key Features

Keyhole core functionality
User-friendly interface
Regular updates and improvements
Keyhole

Keyhole

View

Keyhole is a social listening and media intelligence tool that tracks brands, trends, and competitors to boost engagement and inform strategy.

Best For

Enterprises
SMB
Startups
Agorapulse

Agorapulse

Manage, schedule, and analyze social media.

View

Pricing

Starting at $79

Key Features

Manage social content seamlessly
Centralize social media interactions
Enhance team collaboration
Agorapulse

Agorapulse

View

Agorapulse is an all-in-one social media management tool that saves time, boosts engagement, and measures real business impact. Manage content, collaborate with teams, and track ROI effortlessly on one platform.

Best For

Startups
SMBs
Mid-market
cognitiveSEO

cognitiveSEO

Complete SEO software for traffic growth

View

Pricing

Starting at $129.99

Key Features

Site explorer for link building
Keyword suggestions for content
Google algorithm change detection
cognitiveSEO

cognitiveSEO

View

cognitiveSEO is an all-in-one SEO toolset for site audits, backlink analysis, rank tracking, and traffic growth. It helps identify SEO issues and boost Google rankings quickly.

Best For

Agencies
SMBs
Exolyt

Exolyt

TikTok analytics, insights, social listening.

View

Pricing

Free

Key Features

Exolyt core functionality
User-friendly interface
Regular updates and improvements
Exolyt

Exolyt

View

Exolyt provides real-time TikTok analytics, social listening, and influencer campaign insights for better strategy. Track performance, trends, and audience sentiment easily.

Best For

Enterprises
SMB
Startups
Germin8

Germin8

AI-powered social listening and analytics platform

View

Pricing

Free

Key Features

Germin8 core functionality
User-friendly interface
Regular updates and improvements
Germin8

Germin8

View

Germin8 is an AI-powered social listening platform that tracks real-time mentions and sentiment. It helps businesses manage online reputation and improve customer service efficiently.

Best For

Enterprises
SMB
Startups
Glean.info

Glean.info

Media monitoring, measurement, and analytics service.

View

Pricing

Free

Key Features

Glean.info core functionality
User-friendly interface
Regular updates and improvements
Glean.info

Glean.info

View

Glean.info offers real-time media monitoring and analytics across news and social media to improve communications effectiveness. It delivers integrated measurement with automated and human analysis for actionable insights.

Best For

Enterprises
SMB
Startups
YouScan

YouScan

AI-powered social media listening with visuals

View

Pricing

Free

Key Features

YouScan core functionality
User-friendly interface
Regular updates and improvements
YouScan

YouScan

View

YouScan is an AI-powered social media listening platform with advanced image recognition that delivers real-time consumer insights to manage brand reputation and drive marketing strategy.

Best For

Enterprises
SMB
Startups
Plot

Plot

Social media growth through community insights.

View

Pricing

Free

Key Features

Plot core functionality
User-friendly interface
Regular updates and improvements
Plot

Plot

View

Plot is a social media tool that tracks video conversations and organizes content for authentic brand growth. It offers AI-powered insights, creative collaboration, and trend discovery to boost engagement.

Best For

Enterprises
SMB
Startups
Ora Customer Intelligence

Ora Customer Intelligence

AI-powered real-time user mention tracking

View

Pricing

Free

Key Features

Ora Customer Intelligence core functionality
User-friendly interface
Regular updates and improvements
Ora Customer Intelligence

Ora Customer Intelligence

View

Ora Labs tracks real-time mentions across platforms, alerting you to user feedback and competitor insights. Stay ahead with actionable customer intelligence through Slack, email, or dashboard notifications.

Best For

Enterprises
SMB
Startups
Dig - Social Video Intelligence Platform

Dig - Social Video Intelligence Platform

Social video monitoring with real-time insights

View

Pricing

Free

Key Features

Dig - Social Video Intelligence Platform core functionality
User-friendly interface
Regular updates and improvements
Dig - Social Video Intelligence Platform

Dig - Social Video Intelligence Platform

View

Dig is a Social Video Intelligence platform that analyzes, monitors, and alerts brands on viral video narratives in real-time to protect and enhance reputation.

Best For

Enterprises
SMB
Startups
OneCliq

OneCliq

Real-time consumer insights with emotion.

View

Pricing

Free

Key Features

OneCliq core functionality
User-friendly interface
Regular updates and improvements
OneCliq

OneCliq

View

OneCliq delivers real-time, emotion-driven consumer insights with automated qualitative analysis for faster decisions. Get clear, actionable ideas from authentic social conversations—no downloads needed.

Best For

Enterprises
SMB
Startups
Sprinklr

Sprinklr

Unified AI platform for exceptional CX.

View

Pricing

Free

Key Features

Sprinklr core functionality
User-friendly interface
Regular updates and improvements
Sprinklr

Sprinklr

View

Sprinklr unifies customer experience with AI-powered tools to boost productivity and engagement. It enables seamless collaboration across marketing, service, social, and insights on one platform.

Best For

Enterprises
SMB
Startups
BillyBuzz

BillyBuzz

AI agent finding customers on Reddit

View

Pricing

Free

Key Features

BillyBuzz core functionality
User-friendly interface
Regular updates and improvements
BillyBuzz

BillyBuzz

View

BillyBuzz uses AI to find and alert startups to relevant Reddit conversations for timely customer engagement and competitor monitoring. Boost visibility, discover leads, and grow faster with real-time alerts and AI-powered relevancy scoring

Best For

Enterprises
SMB
Startups
Birdeye

Birdeye

AI agents build presence and growth.

View

Pricing

Free

Key Features

Birdeye core functionality
User-friendly interface
Regular updates and improvements
Birdeye

Birdeye

View

Birdeye uses AI agents to build online presence, manage reputation, and accelerate growth. It optimizes listings, reviews, messaging, and customer experience for multi-location brands.

Best For

Enterprises
SMB
Startups
BrandVox

BrandVox

Omnichannel social media intelligence and management

View

Pricing

Free

Key Features

BrandVox core functionality
User-friendly interface
Regular updates and improvements
BrandVox

BrandVox

View

BrandVox is an omnichannel social media tool for analyzing, scheduling, and optimizing content. It offers social listening, text analysis, and performance tracking to boost your brand�s success

Best For

Enterprises
SMB
Startups
Common Room

Common Room

Customer Intelligence Platform | Run GTM Intelligently

View

Pricing

Starting at $1,000

Key Features

Buy signals detection
Identity resolution engine
Automated outbound plays
Common Room

Common Room

View

Common Room helps sales, marketing, revenue operations, community, and DevRel teams by providing them with actionable customer intelligence. It achieves this by capturing buying signals from numerous channels, unifying them with AI, and automating personalized outreach.

Best For

Mid-market
Enterprise
Devi

Devi

AI-powered social media lead monitoring and outreach

View

Pricing

Free

Key Features

Devi core functionality
User-friendly interface
Regular updates and improvements
Devi

Devi

View

Devi AI monitors keywords across 9 social platforms to find organic leads and automate outreach. Save time with AI-generated personalized messages and real-time sales opportunities

Best For

Enterprises
SMB
Startups
ElixBrand

ElixBrand

Real-time brand monitoring with analytics

View

Pricing

Free

Key Features

ElixBrand core functionality
User-friendly interface
Regular updates and improvements
ElixBrand

ElixBrand

View

ElixBrand offers real-time brand monitoring with advanced analytics, smart alerts, and multi-platform tracking to boost your online presence. Gain insights, manage reputation, and enhance engagement effortlessly

Best For

Enterprises
SMB
Startups
HarmonizeAi

HarmonizeAi

Take The Guesswork Out Of  What Your Customers Want

View

Pricing

Pricing not listed; talk to sales.

Key Features

Real-time feedback from multiple sources
Ai-powered quick analysis
Unified customer feedback repository
HarmonizeAi

HarmonizeAi

View

HarmonizeAi helps product, CX, marketing, and sales teams understand customer needs by centralizing and analyzing feedback from various online sources. It delivers these insights using AI, machine learning, and natural language processing to identify patterns and themes within the data, and facilitating quick, actionable reports.

Best For

Scale-ups
SMBs
Mid-market
Enterprise
HarvestLeads

HarvestLeads

AI-powered Reddit lead generation tool

View

Pricing

Free

Key Features

HarvestLeads core functionality
User-friendly interface
Regular updates and improvements
HarvestLeads

HarvestLeads

View

HarvestLeads uses AI to scan Reddit for real-time leads with smart alerts and comment suggestions, boosting sales and saving time

Best For

Enterprises
SMB
Startups
Heepsy

Heepsy

Find influencers worldwide

View

Pricing

Free

Key Features

Heepsy core functionality
User-friendly interface
Regular updates and improvements
Heepsy

Heepsy

View

Heepsy helps agencies, advertisers, and brands find influencers across Instagram, TikTok, and YouTube. It delivers value through powerful search capabilities, authenticity analysis, bulk outreach, a creator marketplace, and comprehensive reporting.

Best For

Enterprises
SMB
Startups
Managr

Managr

AI-Sales Assistant

View

Pricing

Free

Key Features

Managr core functionality
User-friendly interface
Regular updates and improvements
Managr

Managr

View

ManagrAI helps brands and PR agencies stay informed by quickly summarizing media coverage. It delivers timely and insightful answers from news articles, web data, and social posts, allowing users to ask conversational questions and generate comprehensive reports.

Best For

Enterprises
SMB
Startups
Mentio

Mentio

AI-driven social listening for product demand

View

Pricing

Free

Key Features

Mentio core functionality
User-friendly interface
Regular updates and improvements
Mentio

Mentio

View

Mentio is an AI social listening tool that tracks high-intent leads across 12 platforms and delivers ready-to-send brand mentions for real-time product demand engagement

Best For

Enterprises
SMB
Startups
Notifier

Notifier

Automated keyword monitoring for conversations

View

Pricing

Free

Key Features

Notifier core functionality
User-friendly interface
Regular updates and improvements
Notifier

Notifier

View

Notifier monitors keywords across platforms like Reddit and X, delivering verified alerts to help you engage and never miss important conversations

Best For

Enterprises
SMB
Startups

Frequently Asked Questions

What is social listening?

Social listening is the process of tracking online conversations to understand customer opinions and trends.

What can social listening do?

Social listening helps identify customer needs, track brand reputation, and spot emerging trends in real time.

How does social listening work?

It collects data from social media and analyzes it using keywords and sentiment to provide actionable insights.

Is social listening easy to set up?

Yes, most tools offer simple setup with ready-to-use dashboards and customizable monitoring options.

Is social listening free?

Basic plans are often free, but advanced features usually require paid subscriptions starting around $30/month.

What is the common social listening pricing?

Pricing typically ranges from $30 to $200+ per month, depending on features and data volume.

What are the types of social listening?

Common types include brand monitoring, competitive analysis, customer feedback tracking, and trend spotting.

Does social listening work with email?

Yes, some tools integrate social insights with email campaigns to improve targeting and engagement.

What are the best social listening tools?

Top tools include Brandwatch, Sprout Social, Hootsuite Insights, and Talkwalker for comprehensive social monitoring.

What are common social listening integrations?

Common integrations include CRM systems, email marketing platforms, analytics tools, and customer support software.