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  1. Home
  2. DATA SOURCES
  3. Firmographics

Best Firmographics Tools

Firmographics Tools These tools collect detailed information about companies and organize it so businesses can find better prospects and understand their markets. A software company might use one to find all the mid-size healthcare firms in California that raised funding last year and are hiring developers. The tools pull together basic business demographics like industry, revenue, and employee count, but they also track things like recent news, funding rounds, and job postings to give you a current picture of what's happening at each company. The technology works by constantly scanning public information from company websites, SEC filings, news articles, and job boards. Machine learning helps sort through all this unstructured text to pull out useful company attributes and match them to the right business profiles. You get access through a web interface where you can search and filter companies, or through APIs that connect to your CRM to automatically update company profiles with fresh B2B data. These aren't the same as contact databases that focus on finding individual email addresses and phone numbers. Firmographics tools focus on company-level details that help with business segmentation and deciding which accounts to target. You're getting the context about why a company might be a good fit, not just a list of people to call. Most work best when integrated with your existing sales tools rather than as standalone research platforms. Sales teams use these for territory planning and identifying companies showing growth signals like new funding or rapid hiring. Marketing teams build targeted campaigns around specific company profiles, like targeting all the companies using certain technologies or hitting particular revenue milestones. Investment teams track M&A activity and find potential deals. The tools basically turn scattered public information about companies into organized, searchable data that teams can act on.

See also:

AI Lead Intelligence
Best Data Sources
Reddit Prospecting Tools
LinkedIn Prospecting Tools
Twitter Prospecting Tools
Integrations & Workflows
Web Scrapers
Job Changes
Competitive Intelligence
Hiring Signals
PitchBook

PitchBook

Global financial data, research, insights

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Pricing

Pricing not listed; talk to sales.

Key Features

Unrivaled data and research
Comprehensive market intelligence
Deal sourcing and execution
PitchBook

PitchBook

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PitchBook provides comprehensive private market data and expert financial research to empower capital market professionals. It offers integrated tools for companies, deals, investors, and funds to enhance due diligence and decision-making

Best For

Startups
Scale-ups
Mid-market
Enterprise
StartupRadar

StartupRadar

API to find startups earlier

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Pricing

Starting at $60

Key Features

Track startups across Europe
Access data via REST API
Monitor diverse ecosystem sources
StartupRadar

StartupRadar

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StartupRadar is an API that tracks 1553+ European startup sources, delivering early, data-driven dealflow for investors. Integrate easily to monitor startups, automate leads, and boost sourcing efficiency

Best For

Startups
SMBs
Mid-market
Clay

Clay

Prospect Differently

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Pricing

Starting at $149

Key Features

Recurring workflows
CRM enrichment and hygiene
Targeted lead list building
Clay

Clay

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Clay helps Go-To-Market teams access unique data from 100+ sources and AI agents, enabling them to automate growth workflows. It delivers value by enriching customer data, tracking intent signals, formatting data with AI, and constantly updating tools like CRM and email sequencers.

Best For

Startups
SMBs
Enterprise
Free Lookalike Finder

Free Lookalike Finder

Find similar companies fast, free.

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Pricing

Free

Key Features

Free Lookalike Finder core functionality
User-friendly interface
Regular updates and improvements
Free Lookalike Finder

Free Lookalike Finder

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ColdIQ Company Finder quickly finds similar companies with match scores, industries, and contacts. Download top 100 competitors free for marketing or research.

Best For

Enterprises
SMB
Startups
Coresignal

Coresignal

Your stable stream of fresh data on companies and professionals

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Pricing

Starting at $49

Key Features

Real-time company and employee data
AI-enriched company profiles
Comprehensive job posting database
Coresignal

Coresignal

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Coresignal helps businesses in investment, HR, sales, marketing, and market research by providing fresh public web data on companies, employees, and jobs. It delivers value through datasets and APIs that aggregate and constantly update data from multiple sources, ensuring accuracy and comprehensiveness.

Best For

Startups
Scale-ups
SMBs
Crunchbase

Crunchbase

Predictive private market intelligence for decisions

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Pricing

Starting at $49

Key Features

Discover private market activity
Get predictive company intelligence
Build lists of startups
Crunchbase

Crunchbase

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Crunchbase delivers predictive company intelligence to help you discover private market activity and make better decisions faster. It offers personalized insights, growth predictions, and funding data for startups and enterprises.

Best For

Startups
Scale-ups
SMBs
HG Insights

HG Insights

Competitive Intelligence for Lead Generation

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Pricing

Pricing not listed; talk to sales.

Key Features

AI-powered revenue growth intelligence
Precise buyer intent insights
Market analyzer and copilot
HG Insights

HG Insights

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HG Insights helps technology vendors and sales and marketing teams find ideal customers and maximize revenue through market analysis. It delivers precise and actionable insights into technology ecosystems by collecting and refining data about technology adoption, IT spending, and competitive landscapes.

Best For

Mid-market
Enterprise
Lavareach

Lavareach

AI Powered Prospect Research

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Pricing

Starting at $20

Key Features

Research companies at scale
Upload lists via CSV or extension
Personalize email and LinkedIn messaging
Lavareach

Lavareach

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LavaReach helps sales representatives and founders research companies and personalize outbound communications efficiently. It delivers value by using AI to research companies at scale, personalize messaging, and provide detailed account cards, starting from uploaded lists or imported data.

Best For

Startups
SMBs
Mid-market
PrivCo

PrivCo

Private Company Financial Database

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Pricing

Starting at $167

Key Features

Private-company financial and contact data
Advanced filters for precise targeting
Current and historical revenue metrics
PrivCo

PrivCo

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PrivCo helps professionals, business leaders, deal-makers, executives, venture capitalists, investment bankers, academics, and corporate developers to make informed decisions. PrivCo supplies financial data, company profiles, and industry insights for U.S. private companies. It uses proprietary algorithms, machine learning, expert data analysts, and comprehensive search to provide users with actionable financials, valuations, revenues, EBITDA, employee counts, and growth signals, so they can discover and analyze companies.

Best For

Startups
Scale-ups
SMBs
LeadGraph

LeadGraph

The Most Advanced B2B SearchEngine Ever Built

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Pricing

Pricing not listed; talk to sales.

Key Features

Identify opportunities before everyone else
Research companies and track moves
Access market intelligence built on AI
LeadGraph

LeadGraph

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LeadGraph helps you research companies and track their moves by providing a market intelligence platform. It delivers its value with a comprehensive knowledge graph of companies linked to people, places, and news, all structured by fact-finding AI and crawling news from every corner of the internet.

Best For

Startups
Scale-ups
SMBs
Mid-market
Enterprise
Statista

Statista

Empowering data insights across industries.

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Pricing

Starting at $199

Key Features

Empowering with data insights
Access facts for 170 industries
Reach 150 countries worldwide
Statista

Statista

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Statista provides trusted data and insights across 170 industries and 150+ countries. Access market data, statistics, and forecasts to empower informed decisions.

Best For

Startups
SMBs
Mid-market
Enterprise
Leadspace

Leadspace

The B2B Customer Data Platformfor Closeable Business

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Pricing

Pricing not listed; talk to sales.

Key Features

Find and prioritize closeable business
Explore total addressable market
Enrich data with third party
Leadspace

Leadspace

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Leadspace helps B2B marketing and sales teams find and prioritize potential customers to increase closeable business. It achieves this by enriching data, identifying total addressable markets, creating ideal customer profiles, and integrating with CRM and other sales and marketing tools.

Best For

Scale-ups
Mid-market
Enterprise
Ocean.io

Ocean.io

B2B Lookalike Search for Prospecting Data

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Pricing

Starting at $79

Key Features

Company lookalike search
People lookalikes search
APIs to transfer data
Ocean.io

Ocean.io

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Ocean.io helps B2B teams find ideal prospects by identifying lookalike companies based on a provided URL. This drives efficient go-to-market strategies and improves conversion rates by focusing on companies most likely to need a given solution.

Best For

SMBs
Mid-market
Enterprise
Prospeo

Prospeo

Find business email addresses for outreach

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Pricing

Starting at $39

Key Features

Find verified email addresses
search emails by domain
discover high-quality B2B mobile numbers
Prospeo

Prospeo

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Prospeo helps sales professionals, recruiters, and marketers find verified email addresses and mobile numbers for outreach. It delivers this value by offering tools like an email finder, domain search, Sales Navigator export, mobile finder, email verifier, and a Chrome extension to locate contact information from various sources including LinkedIn and websites.

Best For

Startups
SMBs
Mid-market
Rayst

Rayst

Reveal the web

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Pricing

Pricing not listed; talk to sales.

Key Features

Reveal company and statistics
Accelerate research and opportunities
Stay updated with latest tech
Rayst

Rayst

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Rayst helps web developers, digital marketers, software salespeople, and modern investors understand websites quickly. It delivers insights into a website's company details, statistics, and technologies used.

Best For

Startups
Scale-ups
SMBs
The Companies API

The Companies API

Search and Enrich 54 Million Companies

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Pricing

Starting at $95

Key Features

Enrich companies with API
Search companies by criteria
Access detailed company profiles
The Companies API

The Companies API

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The Companies API provides marketers and developers with an enrichment API to search for and enrich company data. It gathers information from numerous sources and uses AI models to deliver comprehensive company profiles, including key data points, enabling users to boost their products and marketing by identifying potential customers.

Best For

Startups
Scale-ups
Enterprise
Vainu

Vainu

Real-time company datafor B2B businesses

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Pricing

Starting at $3,500

Key Features

Nordic company and contact data
Financial and location data
Decision-maker contacts included
Vainu

Vainu

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Vainu helps B2B businesses in the Nordics succeed in sales and marketing by collecting, refining B2B company and contact information, and integrating it into their CRM systems. It provides current data for improved lead scoring, targeted ABM campaigns, automated sales prospecting, and data management within business systems.

Best For

SMBs
Mid-market
Enterprise

Frequently Asked Questions

What is firmographics?

Firmographics are data attributes about companies like size, industry, location, and revenue used to categorize businesses.

What can firmographics do?

Firmographics help target ideal business customers, segment markets, and improve sales and marketing strategies.

How does firmographics work?

It collects company data from public records and databases to classify and profile businesses for analysis and targeting.

Is firmographics easy to set up?

Yes, firmographics data can be integrated easily via APIs or GTM tools with minimal technical effort.

Is firmographics free?

Basic firmographics data may be free, but detailed or bulk data usually requires a paid subscription.

What is the common firmographics pricing?

Pricing typically ranges from $50 to $500 per month based on data volume and features.

What are the types of firmographics?

Common types include company size, industry, location, revenue, and number of employees.

Does firmographics work with email?

Yes, firmographics data can enhance email targeting by enriching contact lists with company details.

What are the best firmographics tools?

Popular tools include Clearbit, ZoomInfo, Dun & Bradstreet, and LinkedIn Sales Navigator.

What are common firmographics integrations?

Firmographics often integrate with CRM, marketing automation, GTM platforms, and email tools.